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Articles on: KLCT knowledge Base

How does unsubscribe work?


Every outbound email carries an unsubscribe footer. The account admin can replace it under "Unsubscribe footer" in Settings > Email Sending; the footer must contain the {{unsubscribe_link}} shortcode. Both the visible link and one-click unsubscribe from the mail client work without login, and unsubscribing suppresses the address and unenrolls it from sequences.