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Articles on: KLCT knowledge Base

How do I choose what "winning" means in an A/B test?


In the "How the winner is judged" box set Decide on (High or Mid Interest, High Interest only, Demo booked, or Human pickup rate). Then set "Smallest lift worth detecting" (15%, 30% or 50%) and "Ignore calls newer than" (immediately, 30 minutes or 2 hours, because interest is graded after the call ends). Extra metrics under "Also show" are reported only.